Based out of Florida, Will is an Emmy award-winning filmmaker with 10+ years of experience in commercial advertising. He is currently the Creative Director at Diamond View, overseeing all projects and the creative department. Most of his work is in broadcast commercials, online ads, and short-form documentary content. He has directed videos for national brands and clients across many industries, including sports, technology, healthcare, education, non-profits, and tourism. Some of his clients include; Coca-Cola, NBCUniversal, Amazon, Publix, the New York Giants, the Philadelphia Eagles, Jack Daniels, and the Atlanta Braves.

 

Will has always been fascinated by the process of making videos. He takes a cinematic, authentic approach to his material and strives to bring out the humanity in his work. Most videos target people's eyes and ears–he aims for the heart. His goal in every video is to give viewers butterflies and goosebumps and make viewers feel. He is involved in every step to ensure the journey from concept to completion is smooth and stays true to the creative vision.​

​

​